Online Brand Protection

Brand Threat Assessment Report

Find Infringement | Assess Threat | Enforce Brand Rights

LdotR excels in safeguarding brands in the digital realm. Regardless of the industry, an organization's digital assets in the public domain are susceptible to various forms of exploitation. It is imperative that all digital platforms, including websites, domain names, mobile apps, e-commerce platforms, and social media channels, undergo proactive scanning to detect any instances of the brand being misused. Swift and effective actions are imperative to remove such content

Our vigilant approach enables us to promptly identify instances of infringement, empowering us to take immediate techno-legal measures to uphold our client's intellectual property rights and preserve the brand’s integrity.

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OFFERINGS

LdotR offers a comprehensive end-to-end solution for online brand protection, encompassing everything from detection to takedown.

Our structured approach entails four key steps:

DISCOVER | EVALUATION | REPORTING | NULLIFICATION

In the relentless pursuit of combating infringements, we acknowledge the ever-changing landscape, akin to the continuous challenges presented in the "whack-a-mole" game. Through our proactive strategy, we witness a tangible decrease in the frequency of infringements, guaranteeing a favourable return on investment.

FEATURES AND BENEFITS
Online Brand Protection Yields a Plethora of Benefits

Safeguarding Reputation

Protecting your brand online helps maintain a positive reputation by preventing misuse, counterfeit sales, and fraudulent activities that could tarnish your brand image.

Fostering Customer Trust

Demonstrating a commitment to brand protection reassures customers of your dedication to quality, authenticity, and their overall online experience reinforcing their confidence in your brand.

Preserving Intellectual Property Rights

Online brand protection serves as a bulwark for safeguarding your intellectual property and minimizing the risk of infringement and unauthorized use.

Preventing Revenue Erosion

Detecting and countering counterfeit sales, unauthorised distribution channels, and brand impersonation through online brand protection measures helps mitigate revenue loss caused by counterfeit products or diverted sales.

Safeguarding Market Share

Vigilant monitoring and enforcement of your brand's online presence safeguards your market share from fraudsters engaging in unfair practices or counterfeit sales.

Optimising Marketing Efforts

By eliminating fraudulent activities and unauthorised use of your brand online, you can optimise your marketing efforts and investment by ensuring they reach the intended audience without
interference.

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USE CASE

Finding and removing fake lottery scams.

CHALLENGE

Fake lucky draw and lottery scams were eroding the company’s brand value
The company was receiving 1000s of complaints from customers who were losing money to fake lucky draw schemes.
These scams were being perpetrated using fake domain names, websites, and social media handles and posts.
To protect its brand value and to maintain customer trust, the company wanted a solution that could identify these scams in real-time and stop them from duping its customers.

UNIQUE CHALLENGE

A large number of new infringements
Infringements across multiple platforms
Threat actors using multiple keywords

PLATFORMS USED

Domains
Websites
Social Media

SOLUTION

LdotR implemented a rapid monitoring, assessment, and nullification program.

Identified and filled the gaps in the digital assets of the company to prevent infringements.
Put in place processes and policies for management of the digital assets.
Discussed with the client and set pre-agreed parameters for prioritization of the infringements.
Agreed set benchmarks for enforcement and automatically initiated the process for high-priority infringements

Results